The First Amendment is a constitutional guarantee of freedoms – it defines who we are, what we say, how we worship and hold the government accountable. It’s what makes Americans, “American.” Today, it's never been more important to know and understand our five freedoms.

The Challenge: To create an educational film explaining the importance of the First Amendment. But how do you inspire 350 million Americans about the importance of their five freedoms when they’re not thinking about them? How do you inspire all without alienating one of them?

Simple. By creating a powerful, emotive film based on a simple strategic truth; you don’t know what you have till it’s gone. And to voice our video, we tapped those who have the most to lose as well as the most to gain - the next generation.