EagleBank came to us with a goal to raise awareness of Mehdi Pirzadeh’s contributions and commitment to the DC area community, and indirectly, to build EagleBank Residential Lending’s reputation by increasing awareness around Mehdi’s story of giving back. We went to work creating an emotive film, photography and Digital assets to support our integrated campaign.

To date the performance of the video is at 80% completion rate with the industry norms at 60%.